Starbucks: A Strategic Change and Management Perspective Master Thesis
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Study of Brand Awareness and Brand Image of Starbucks
Date: September 1, 2008 Course: EFO705 Master Thesis International Marketing Tutor: Peter Dalin Authors: Muhammad Rizwan [email protected] Qin Xian [email protected] Title: Study of Brand Awareness and Brand Image of Starbucks Problem: To investigate to what extent the Swedish youths have brand awareness about the brand of Starbucks and what kind of brand perception of Starbucks as ...
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تاریخ انتشار 2010